Police administration Essay Example | Topics and Well Written Essays - 1500 words

Police administration - Essay Example This role involves issues such as rules, employees, jobs, tasks, supervision, budget, efficiency, and workload. This role ensures that the police executive see to it that the functions of the police organizations are executed correctly. This is because the police executive is at the tiller of the police system and therefore must ensure that processes, inputs, outputs and feedback are dealt with properly in order to allow the police system accomplish its goals. This role is important to the police department because it sees the management of police inputs, processes and outcome. Without this role, the goals of the police administration may just be a mirage (Cordner & Scarborough, 2007). The second basic police executive role deals with external matters of the police organization. Because police organizations are open systems, the organization interacts with other organizations in its environs. These environments of the police organization are associated with a number of variable deman ds such as unusual and routine requests for services of the police organization; directives originating from the judiciary; inquiries of police management of specific crimes and incidents; and the minimum requirements for police training mandated by the state. Many of these demands are particularly received by the police executive personally as well as the requests from the environment. The police executive due to this is responsible for the response of the entire police organization. In general, the police executive is held accountable for managing the interaction between the environment and the police organization in order to enable the police organization system achieves its goals. Again this is important in police departments as failure to manage effectively the police organization environment, the attainment of the organizational goals will be impeded (Cordner & Scarborough, 2007). Both the internal and external basic roles of the police executive are important to the departmen t and the community. It is essential obviously that the chief of police pays attention to the internal police operations of the police organization. The internal basic role therefore fits the concept of responsibilities and duties of management. The external basic role of the police executive may be less obvious compared to the internal basic role. Because the police organization is an open system and is therefore impacted by its environs, the criminal law, job applicants, requests for police assistance, and money to pay to employees of the police organization all come from the environment to the police department. The central government system, the community, the system of criminal justice, and the media also make primary aspects of the environment of the police organization. In order to assure success of the police department, police executives must give attention and focus on relations with all the mentioned environmental elements because they affect the police organization signi ficantly and directly (Reiss, 2004). Failure to perform any of the roles sufficiently can possibly ruin the entire police department and the police chief. Issues of internal role may lead to poor morale, low productivity, negligent work, substandard equipment and personnel, and abuses such as corruption and brutality. The system of police department can easily fail to achieve its goals as a result of poor internal management. On the other hand, not executing external basic role of the police executive will result into declined goal achievement. For example, if the police executive estrange city hall, it is most probable that requests of the budgets of the police will be put at risk and funding will be less sufficient for optimal performance of the police

Software Design and Development Assignment Example | Topics and Well Written Essays - 1500 words

Software Design and Development - Assignment Example According to Seffah and Metzker (2008, p.54), likeability of a product user interface is critically important particularly if the developed software is intended to be used for commercial related activities. Generally, the design of software products takes place in a multi-step process entailing phases from initiation, analysis, design and implementation, maintenance, and disposal. It is the wish of the stakeholders in every software project that the final product leaves all members of the involved team satisfied. For example, when people like a particular product, they are more likely to continue using it and even recommend it to others. One of the graphical control elements that have been widely used in the design is drop-down lists which will enable the user to select one value from a given list of options. The inclusion of drop-down lists will not only simplify the contents of the user program but is also likely to provide a great way of reducing clutter as well as a dynamic navigation structure. In addition, the use of drop-down lists in the graphical user interface (GUI) of the program will make it easier to display options in such a manner that customers will have easy time tracing the exact options that they could be interested in. For example, an arrow is displayed in the drop-down list box and users only need to click the arrow to make the list of items active and select their chosen values/items as shown below: A number of hyperlink buttons, as well as hypertexts, have been used in the design of the programs user interface to enhance the navigation of the system and allow users to automatically jump to another place within the system. For example, the hyperlink integrated with the â€Å"HELP† button found in the lower section of the input screen provides a reference mechanism whereby the users will be able to access additional information or guides by simply clicking the button.

Charles Dickens Essay Example for Free

Charles Dickens Essay In The Signalman, however, speed is conveyed through motion used in the story, mostly by the travelling train. Once again, the opening of the story uses dialogue, and all is written in first person creating immediacy and close tension. And though movement is both slow and quick, both speeds are used to create an air of mystery and surprise in the way they link with areas which many would not prefer to pass through. When the narrator describes his descent to come into contact with the Signalman, his zigzag decent is pictured as becoming oozier and wetter as he went down and is reluctant to come down for this stranger, resembling a decent to the unknown or to Hell. The precision of the narrators detailed descriptions was an element of surprise for this detail was not normal, and reflects the characteristics of the Signalman in his daily job as perfectionist and precisionist. He is described with many words linking to a dark motif, such as being a dark sallow man, having a dark beard, heavy eyebrows and was in place solitary and dismal. Description used by Dickens seamlessly flows from the man to the setting as if the man was part of the landscape, merged like a ghost is to its surroundings. He is also described as being lonesome, which may depict an image of insanity when his thoughts and sightings of paranormal existence are merged. The cutting itself is then described as if the narrator had left the natural world, creating an air of mystery in the situation where the tunnel has a barbarous, depressing, and forbidding air and these metaphors put emphasis on the mystery in the setting. Use of speech is varied in this short story, as opposed to The Red Room only using direct speech, whereas The Signalman uses both direct and reported speech to help flow with the descriptive elements of the story. Time is therefore important in how it is conveyed in speech, and in various sections of dialogue, Dickens uses reported speech and direct speech to help us understand which point in time we are following: the past or present. In the most part, the direct speech is used to describe the present situation, and reported speech often used to provide exposition for the reader. In the first instance, the Signalman seems to be a quiet man, where he replied (but without sound), Yes , and his speech being one of his own as to have formed his own crude ideas of its pronunciation is a suggestion that he was from a poor upbringing or one with no education. Description using reported speech also suggests that happiness and leisure in spare time is not a frequent occurrence in the Signalmans life, where he had only under certain conditions or in certain hours of the day would he be able to do anything other than attending to the bell. It is also as if the Signalman is reliant on the electric bell, where is sometimes redoubled with anxiety if he is away from the bell and thus would be less happy than as expected. Repetition of speech is also effective in the story, with the first instance being the introduction of the short story with the words Halloa! Below there! used by three entities the narrator, the spectre and the train driver towards the end of the story. It is with this repetition that Dickens uses it to drawn in a supernatural surrounding and a sense of mystery, suspense and surprise when the Signalman asks the narrator to return, but dont call out and asking whether the narrator was not compelled by any feeling or conveyed to you in any supernatural way, changing the atmosphere to one of hope and a farewell which will result in them meeting again, into a sense of doom and one farewell which may be their last. In The Red Room, repetition is used in the first room with the elderly, seemingly disfigured people to show age. Many elderly people are portrayed as being hard of hearing a connotation of their age but can also, in this short story, imply a sense of danger about the Room. The solitary description of habitat is also key, where the small box his very little associated with non-work related media and objects. The extract describing the box is also different in literary effect to The Red Room in that it describes the focal point of mystery as the Signalman, where as the Red Room is the focal point of mystery in the short story. Frequent use of commas also break up the speech, allowing reader to pause and think while the passage flows on slowly, whereas more often in The Red Room it is used to make a switch to fast-paced movement. Detail to attention is also important in describing the reason for the solitude of the Signalman, where he relies on the bell to begin his duties and twice broke off with a fallen colour to attend to the Line outside, even though no train was passing and the bell did not ring. In the text itself, the word not is emphasised in small capital letters: NOT. This emphasis provides an image whilst the reader continues to follow the passage, and if read aloud the emphasis on the word would be clearly stressed to show importance and significance. Being solitary is also a sense of timidity and lonesomeness, which seems to be descriptors of the ghost: left arm is across the face, and the right arm is waved violently waved. The use of present tense in that clause is as if he had recently come across another sighting of the spectre, or as if the presence is never-ending and thus mysterious in the situation of the unknown. Other times are described as being signs to the Signalman of other deaths which later arrived, such as the girl on the train. Look out! Look out! and Below there! give a sense of fast-paced movement because of the short clause use, and does not say who is to be looking for danger. In The Red Room, the quietness of the elderly people, the repetition of their speech, and how they seems to reside in the first room is solitary, but brings with it also a sense of mystery, as does here in The Signalman. Resisting the slow touch of a frozen finger tracing out my spine is another example of metaphorical device used by Dickens to illustrate the presence of a supernatural being or an omen of some sort. But a sense of contradiction is evident in the narrators part, where he describes himself as being unsure of ghosts and supernatural beings. He states that the Signalman seemed to make the place strike colder, implying that the man is not one indeed or has something within him, which he also earlier describes as something that daunted him. In The Red Room, however, the spectre is known to be seen as around him in the space of the room, even though he describes the spirit as being fear. Contradiction could also be seen as being evident in The Red Room, where the senior people are left inside the first room by the narrator to explore the castle further, despite them telling him not to go, yet the return to give a helping hand towards the end of the story. Both stories seems to have a sense that truth is always hidden, whether it be in lies, for example when the old people in The Red Room ask and you have seen it to the narrator; in The Signalman, the truth is hidden in the silence of the ghost and the worry from the Signalman which surfaces as a result, affecting his judgement and post. The last paragraphs of the two short stories differ in many ways, however. Though the two stories are similar in the way mystery and surprise is conveyed, the stories end in either one or the other. The Red Room concludes with a greater sense of surprise, whereas The Signalman does so with a greater sense of mystery. Surprise is conveyed in the final part of the story when it is the man with the shade who speaks last. His words utter there is Fear in that room of hers, with the female body referring to the wife of the deceased man who tried to jester her, and that this fear lives on in that room, which is an ending of surprise, not well known to many ghost stories of the time. The Signalman, however, ends in a sense of great mystery as repetition is explained and further examined by the narrator, where the gesticulation he had imitated can lead us to imply that the Signalman was indeed troubled and the precise actions were so alike in those three image shown to us through the writing by Charles Dickens as being of significance, and does not reference other coincidences. This focus poses mystery upon the whole story, but more so in this focal point, and a sense of helplessness to a solitary man seems no use and a dreadful time as described by the driver of the train. It could also be seen that the description of emerging from the tunnel is likewise to similar descriptions of near-death experiences being of a tunnel with a light at the end, or descriptions of Purgatory where the mind can be cleansed of illness, just as the Signalman was cleared of his daunting thoughts. In The Signalman, the sense of mystery is greater emphasised in the entirety of the story with the bleaker setting, whereas The Red Room owes more descriptive elements to the sense of surprise, mostly due to use of frequent punctuation and pause in the sentences. Both short stories are equal in effect for conveying, but The Red Room is more efficient in sustaining a sense of mystery and surprise in that the use of vocabulary and repetition and motifs are far more effective, as well as more literary techniques being used more frequently in this text and the Dickens text. In The Signalman, the descriptions of place and events convey separate areas of mystery and surprise, but not sustain as clearly as H. G. Wells, and the use of speech breaks up the sense of mystery as it can sometimes be misleading in the events. Matthew Chew 10P Name: Matthew Chew Form: 10P Set: 2 Date: 21st December 2009 Title: With detailed reference to The Signalman by Charles Dickens and The Red Room by H. G. Wells, compare the ways in which the two writers sustain/convey an air of mystery and surprise in the two short stories. Texts: The Red Room by H. G. Wells; The Signalman by Charles Dickens. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

The Pharmaceutical Industry: UK Market

The Pharmaceutical Industry: UK Market The pharmaceutical industry is characterised as highly complex. The discoveries and the continued developments of medicines are result of human knowledge and advanced technologies. The industry consists of enormous size companies with complex processes and technologies. Typically, this kind of companies have many organisational and management structures. Also, the discovery, development and management distribution systems are extremely costly procedures. The industry directly employs approximately 73,000 in the UK and generates an additional 250,000 jobs in related industries (Department of Business Innovation, 2010). The industry has had a consistent trade surplus for the past twenty years, exporting more pharmaceutical products than it imports (ABPI, 2010). The Great Britain is the third major exporter of pharmaceuticals in the world. This high export volume insulates the industry from economic fluctuations in the UK market. According to statistics, the publicly funded National Health System in the UK is likely to considerably reduce the funding in subsequent years since the countrys finances appear to be significantly affected by recession. The financial year 2008/2009, the budget of the NHS increased by 5,5%. Yet, experts indicated that the budget of the NHS is like to rise by only 1% in 2009/2010. This increase, combined with inflation is probably equivalent to freezing or decreasing of funding (Q Finance, 2010). The main implication is that the pharmaceutical industry can be affected by macroeconomic problems. GlaxoSmithKline is a British pharmaceutical, biological and healthcare company and the second largest research-based in the world with an estimated 5,5% of the market worldwide and 8,3% of the UK market. Its sales for 2009 were  £28,3 billion and its operating profit  £8,4 billion. It specialises in both medicines and vaccines and covers all the therapeutic areas. But, it is the leader in four main areas: anti-infectives, gastro-intestinal, respiratory and central nervous system. Also, the firm is known for developing vaccines and treatments for cancer (GSKs Annual Report, 2009). Moreover, it employs 99,000 people in over 100 countries with more than 17,000 only in the UK. (Website- GSK in the UK, 2010) On the other hand, AstraZeneca has four main tactics that form the basis of its competitive strategy. The first one is the strength the pipeline of new products. This could be achieved through the continuous improvement of RD. The second is the growth of the business via continued focus on driving commercial excellence. For example, the initiatives of this priority refer to build on leadership positions in existing markets or expand their presence in emerging markets. The third is the reshape of the business. The idea here is the necessity of creating a new and flexible organisation with financial strength in order to be adapted by a changing business environment. The last is the promotion of a responsible and accountable culture. It is important for an organisation to be recognised by integrity with which it conducts its business. (AstraZenecas Annual Report, 2009) This company is one of the worlds leading pharmaceuticals with various innovative medicines. Its sales were USD$ 32,8 billion and its operating profit USD$ 13,6 billion in 2009 (AstraZenecas Annual Report, 2009). The firm focuses its operations in six healthcare areas which are: cardiovascular, cancer, infections, gastrointestinal, neurology, respiratory, and inflammation. Also, it employs around 11,600 people at 17 principal RD centres in 8 different countries and it has generally, 20 manufacturing sites in 16 countries. (Website: Key facts, 2010) Recently, AstraZeneca announced a supply partnership with Indias Torrent Pharmaceuticals in an attempt to enhance its presence in emerging markets and confront patent losses in blockbuster medicines. It is the first connection with a generic medicine-maker. According to the agreement, Torrent will supply AstraZeneca with 18 generic drugs which it will brand and market them in nine different countries (Business News; Drug Discovery Development, 2010). In contrast, Novartis has five strategic initiatives that form its long term sustainable development. The business strengthens its portfolio by evaluating internal and external opportunities in order to remain competitive and improve its position in the market. Also, it intensifies its innovation by developing new products according to peoples needs. The expansion in high-growth markets is another priority of Novartis as well as the improvement of organisational effectiveness. Productivity is a perpetual process and purpose of the firm is to deliver the best possible quality even faster. The final priority refers to performance-oriented culture. Novartis is a company that wants to create value for both patients and customers. (Novartis Annual Report, 2009) This firm is a global leader in innovative and generics medicines as well as in vaccines and consumer health goods. Its net sales were USD$ 44,3 billion and its operating profit USD$ 1,1 billion in 2009 (Annual Report, 2009). Also, Novartis in the UK is one of the largest subsidiaries in the world and employs over 3,500 people on nine sites. The main activities of British Novartis are the manufacturing, the packaging, the customer service and the marketing of products used locally and globally. (Novartis website, 2010) In January 2010, Novartis announced its immediate plan to gain full ownership of the Alcon Inc., a company that specialises in eye care, via completion deal with Nestle S.A. to attain its 77% majority stake of Alcon. After that, a proposal of direct merger of Alcon into Novartis is made by stakeholders (Novartis Annual Report, 2009) 4.1.2. Threat of New Entrants The entry barriers into the pharmaceutical sector are particularly high. Pharmaceutical industry faces many challenges that prevent newcomers to enter in this market. The production costs associated with years of RD are very high and government regulations are strict. According to the report of House of Commons Health Committee (2005), RD investments in the UK are worth 3,3 billion of pounds annually. Additionally, pharmaceutical companies need on average twelve years and more than  £500 million investment to bring a new medicine in the market. The threat of new entrants is particularly low because of the large economies of scale and the high capital requirements that the industry demands. Also, entrants face many risks associated with capabilities that established companies have developed many years ago. Those capabilities related to their experience, their good relationship with the third parties and the invention of new patents. Moreover, other barriers to entry could be the differentiation of products and the difficulty in access to distribution channels. Once a company differentiates its products, it becomes immediately unique and creates brand name. The brand identity of major pharmaceutical firms is strongly associated with customers loyalty and preferences in brand name medicines. However, new entrants can not easily create a brand name from one moment to another. Furthermore, the established companies face strict regulations concerning the developing and delivering of their pharmaceutical products. The process of manufacturing a new drug, as we mentioned before, is lengthy and costly and firms invest a great deal of money in RD. New medicines need approval by the Association of the British Pharmaceutical Industry (ABPI). Another regulation refers to drugs patents that are protected by the firms and generally last about 10 to 15 years. All of the above factors are very discouraging for new entrants. 4.1.3. Threat of Substitutes Generally, the basic substitutes that pharmaceutical industry faces are the generic medicines. Generics are copies of previously patented medicines and do not differ from brand names. Many consumers prefer them because they are cheaper than the originals. But, unfortunately, generics are not always available as substitutes due to the protection of companies patents. Pharmaceutical companies face substitutes for their products when their patents have expired. In this case, the threat for substitutes is medium because of the lower price that generic drugs provide. This happens due to the fact that the companies that produce generics did not have to pay the initial cost of RD. In contrast, companies have the monopoly of their medicines when their patents are still active. This means that the threat of substitutes is weak and the large pharmaceutical firms have the absolute control in the market and are powerful. Additionally, other substitutes that pharmaceutical industry in the UK faces are the natural remedies such as herbs and other traditional products as a part of healthiness programmes of private firms (Thinking made easy, 2010). Reports from NHS encourage the people to use these kinds of products which are alternative products in place of branded and generic drugs. Also, there are specific policies that protect the public from those alternative drugs which established by The House of Lords (Department of Health, 2001). Overall, the threat of substitutes is fairly weak. 4.1.4. Bargaining Power of Buyers The pharmaceutical industry consists of many buyers such as patients, doctors, hospitals, drug stores and pharmacists. It is known that buyers can affect businesses by seeking lower prices, high quality and better service. Actually, the main buyers in the UK are the government and the people who obtain prescriptions from medical professionals. Most of the consumers in Britain purchase pharmaceutical products more frequently in small quantities. Most of the established pharmaceutical firms have branded medicines in the market, so buyers can choose among a variety of products according to their personal needs and preferences. Additionally, the bargaining power of buyers is not powerful because the switching costs from one product to another are high. Also, buyers in the UK can choose between branded or generic medicines. However, most consumers prefer to buy generic drugs because are cheaper. Pricing plays important role to customers and hospitals along with pharmacies are pressing firms to reduce their prices. The bargaining power of hospitals and drug stores is very high as they purchase large quantities. Many companies do not lower their drug prices and hospitals try to find other firms which are in position to do it. The main reason that pharmaceutical companies pose medicines patents is because they want to set the prices and monopolise the market. For many years the medicines were and still be a great necessity to people. Great Britain and most of European countries work with drug prescriptions in hospitals. Consumers prefer to supply their medicines from hospitals because the cost is lower if they have health insurance. Furthermore, nowadays consumers are fully-informed about the launches of new medicines from the Internet. This gives some kind of power to buyers although not very significant since they do not have full access to important information. Overall the bargaining power of buyers is quite low because they agree and buy pharmaceutical products, even when firms set high prices. Therefore, the companies have the advantage. 4.1.5. Bargaining Power of Suppliers Pharmaceutical companies have a wide range of suppliers who are essential. They usually provide raw materials, components, intermediates products and other supplies. One category of suppliers is those who provide raw materials that are necessary for firms production process. For instance, the process of drugs packaging includes materials such as foils that cover the tablets of capsules, the bottles that enclose the syrups (Typepad, 2008). In this case the bargaining power of suppliers is very low, although corporations are the major buyers of these inputs. This happens because they are exclusively dependent on the industry to continue to exist. Another category of suppliers are those who provide other important substances such as colours that used into syrups, sweeteners as well as fruit flavours, inputs that are especially used in childrens medicines. Those manufacturers can provide some kind of threat but in the pharmaceutical industry their bargaining power is weak. Their negotiation power is low and they do not charge unreasonable high prices in their products because most of the companies in the UK have their own manufacturing plants. Also, the switching costs of suppliers and the firms are relatively high, since it is not so simple for companies to change providers even when they warned to keep back further supply. In this aspect, the bargaining power of suppliers is high. Generally, suppliers power is weak and therefore the pharmaceutical companies have the strength to ask for lower prices and arrange better deals. 4.2 HOW THE FIVE FORCES AFFECT THE INDUSTRYS PROFITABILITY The Five Forces model of Porter has generally, a significant influence on the profitability of the industry. In this industry, all the factors except rivalry do not affect considerably the efficiency of the British pharmaceutical companies. In every industry, the suppliers are a significant ingredient and can seriously affect the firms marketplace. However, their power is weak since they affect everyone and cannot be thought as a significant force. Therefore, the profitability of pharmaceutical companies does not affected by suppliers. On the other hand, buyers are powerful when they push firms to lower prices, but their power is really weak when pharmaceutical companies are protected by drug patents. This is the point where firms monopolise the market. Threat of substitutes is related to buyers power since consumers can choose between branded and generic medicines. In this point the profitability of pharmaceutical companies might be affected because of the lower prices of generic pharmaceutical products. But, firms with patents on their new inputs cannot be affected by generics medicines. Also, complementary remedies cannot considerably affect firms profits since patients prefer the products of big pharmaceuticals. The threat of alternatives inputs is quite low and obviously cannot affect businesses profits. The barriers to newcomers are very high and it is difficult for them to enter to such competitive market. Therefore, they cannot negatively influence the profitability of firms. To conclude, the intensity of rivalry of British pharmaceutical industry is very dynamic and can strongly influence the profitability of its companies. It is important for all businesses to be aware of those five forces in order to gain competitive advantage and be profitable. 5. HOW THE REMOTE ENVIRONMENT AND THE COMPETITIVE ARENA HAS AN EFFECT ON THE PLAYERS WITHIN THE INDUSTRY In this paper, PEST analysis considered the macro-environment of British pharmaceutical industry and showed all those external factors that limit the operations of an industry. The main limitations that should be highlighted are the pricing regulation, advertising code of practice, EU directives concerning approval of new pharmaceutical products, labelling requirements and clinical trials. Also, investments in RD and technological innovation are necessary in this industry but very costly. Patents expire and new medicines should come into the market. Lastly, the demographic changes force the industry to produce more pharmaceutical products. All the above factors obligate the pharmaceutical companies in the industry to formulate specific strategy. On the other hand, Porters Five Forces analysis considered the microenvironment of the industry and relies on the internal environment factors that governing the function of a company. These features may change depending on the organisational structure and business strategy. This model takes into account the relationships that are formulated between the company and other third parties such as consumers, suppliers and competitors and in which way it manages those relationships. The competition among pharmaceutical companies is fierce and has strongly impact on the profitability of the industry. Concerning the other features of Porters model, they do not influence the competitors since their effect is considerably low. Therefore, there is not any consequence on the profitability of the industry. 5. CONCLUSION To conclude, the pharmaceutical industry in Great Britain is large, profitable and highly competitive. The continued production and development of new pharmaceutical products is a source of funding of medical research. The industrys products include many salutary medicines that contribute substantially to the national health as well as to the economy of the country. Additionally, the commercial success of the industry is huge with businesses achieving every year even higher sales. Most of the companies that operate in the UK have long history and great expertise as well as experience in production of pharmaceuticals. All of them have a strong sense of responsibility and their main purpose remains the continuous improvement of human life. In recent times companies face serious challenges such as patents expiries, legal regulations and increased demands from healthcare providers are likely to persist in the future and may be more pronounced. This is the main reasons that lead firms to create an environment that could distribute more development with less danger and an improved financial performance (GSKs Annual report, 2009). GSK, Novartis and AstraZeneca have established long term strategies to maintain their corporate sustainability. Nowadays, firms face extremely high costs of RD while the product life cycle is greatly reducing. Moreover, important issues such as product approval, pricing and promotion are always a cornerstone for further arrangements and regulations. These usually are factors that adversely affect companies and consequently, limit their operations. One of the industrys future plans involves further regulations. Additional plans and thoughts include greater analysis of costs and benefits of medicines used by the NHS. However, this venture is difficult to be achieved because the demand for pharmaceutical products is large and growing. Also, the ageing population in Britain leads to even greater increase in the number of prescription drugs, a trend that will continue to exist in the future. Therefore, it is expected that the most important therapeutic areas will be those associated with age such as cardiovascular diseases and cancers. According to Royal College of Physicians (2009), the prevalence of Alzheimers disease will affect 1 million people in the UK by 2025 compared to 700000 today. This is the reason that the demand for more effective therapies may increase in those areas. The same pattern is followed by diabetes disease which is expected to increase from 3 million today to 4-5 million in next years. Moreover, expert expects that the economic demand for cancer care in the UK will increase by 200% which is an extremely high percentage (Sikora K, 2008). Furthermore, reports from Prescribing Analysis and Cost (PACT) in the UK reveal significant future changes in general practice prescribing. According to their data, the volume of prescriptions rose by 6% in 2007 compared to the previous years growth of 4,5% (NHS, 2008). Also, costs of prescription rose by 2,1% in 2007 compared to the previous year, which accounts for  £8 bn. Generally, the pharmaceutical industry has still untapped potentialities and of course, exciting challenges and opportunities will continue to exist. The market in the UK will continue to be driven by demand for better treatments for devastating diseases affecting its population. This will be beneficial for British pharmaceutical firms. Also, their primary objective now is to expand and develop their operations into promising emerging markets such as China and India. It should be noted that the emerging markets demand higher standards of healthcare because the life and health expectations are very low compared to the developed countries. Therefore, by expanding their activities in these markets, the corporations will be able to offer their products increasing their production and sales. 7. APPENDICES CRITICAL EVALUATION OF METHODS PEST analysis is a good strategic technique to analyse the external environment of an industry. However, it does not consider at all the internal factors that might affect the environment of an industry. In my opinion it could be more effective tool in accordance with other relative tools such as SWOT analysis and McKinseys 7S model (strategy, structure, systems, style, staff and stakeholders). Both of those techniques take into account internal and external factors. Therefore, the combination of those could provide a more complete and analytical picture of the industrys strategic environment. Kotler (1998) supports that PEST analysis is a useful strategic technique for understanding market growth or decline, industrys position as well as potential and direction for operations. Also, the use of PEST analysis can be efficient for business plans, product developments and research reports. Also, PEST ensures that the performance of a firm is positively related to strong changing forces that are influencing the business environment (Porter, 1985) The Five Forces analysis is a necessary ingredient of a successful strategy and it is usually used as a complementary help of other techniques such as PEST or SWOT. Additionally, in my point of view, this technique is strong and useful but it is difficult to concentrate all those factors around a main implication and predict properly the industrys profitability. Particularly, Porters Five Forces model combines the structure of an industry to the competitive intensity within it and to the profitability that it realises. While every industry is unique, competition and profitability are the main components that can influence the structure of that industry. (Grant, 2008).The most important point that firms should consider within an industry is the dynamics of their industries in order to compete efficiently in the market. According to Porter (1980) the competitive environment of an industry is created by the interaction of five different forces that act within it.

Violent Literature of the 1960s Essays -- Violence Vietnam War Litera

Violent Literature of the 1960's Like any idealistic movement of the 1960’s the anti war movement began as an impassioned protest. Peaceful rhetoric dictated by the emerging counter culture lined its foundations, propelling it into existence and giving it such hope and fervor it was impossible to ignore. Causes such as this were the catalyst for togetherness and comradery within and around communities. The Free Speech Movement set the stage for this national awakening, forcing the public to open their eyes to the issues at hand. Mario Savio’s cries for action rung out in the ears of the country, sparking an uprising of young idealistic believers; they had to put a stop to a war already reeking of death. Some of the most honest literature was created during the anti war movement, narrating the course of emotional attachment and dedication individuals felt. As Andrew Gordon wrote: â€Å"The time was ripe, America was ours, and we were going to change the world: Paradise Now or Apocalypse Now† (Por table Sixties Reader 231). The Free Speech Movement (FSM) began as a simple protest of the unjust enforcement of laws by school officials. Peaceful civil disobedience bled into more direct action as the cause grew, drawing increasing support from students and the surrounding community. Mario Savio sat in the center of this whirlwind transfer of power and emotion, summoning from within himself a passion that soon took hold of the Berkeley campus. The FSM became more than just a movement to gain rights; it became a national anthem of student progress and the ability to truly change an institution. Prior to entering Sproul Hall, student demonstrators listened as Savio fervently called them into action: There is a time when the op... ...both literally as well as through literature. Peace was born of idealistic individuals willing to fight with their words and diplomatic actions. This peace then mutated into a revolutionary society filled with radical leaders calling for violence to stop the war; a proverbial situation where fire was being used to fight fire. This flourish of harmony that existed throughout the country was inevitably weak, equipped to break at any moment. Thompson writes of this disintegration: â€Å"†¦with the right kind of eyes you can almost see the high-water mark—that place where the wave finally broke and rolled back† (Thompson 68). Literature from the 1960’s stands today as some of the most powerful narration of the domestic struggle out country witnessed. It documents the rocky movements of students and communities alike and paints an amazing picture of the battle to end the war.

America Needs a Motorcycle Helmet Law Essay -- Argumentative Persuasiv

  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Millions of people all over the United States choose motorcycles over automobiles for the thrill, speed, and high performance capabilities. On the other hand, motorcycles are not at all the safest way of transportation. Motorcycles do not provide the passenger with the outer protection that cars provide, therefore, when one crashes, the results are usually much more serious. Injuries to the head are responsible for 76% of fatalities when dealing with motorcycle crashes many of which could have been prevented had the rider been wearing a helmet. For this reason, many states have adopted the motorcycle helmet law. The law states that every passengers must wear a helmet at all times when riding on a motorcycle. This law has created a great deal of controversy. One side supports the law, believing that it protects motorcyclists from danger and saves the economy a great deal of money. The other side argues that the law is unconstitutional and it violates our right to f reedom. However, statistics show overwhelming support in favor of the motorcycle helmet law. Although wearing helmets cannot prevent motorcycle crashes, they can greatly reduce the number of deaths caused by head injury as well as lowering taxes, insurance rates, and health care costs. Therefore, the helmet law should be put into effect in every state across the United States.   Ã‚  Ã‚  Ã‚  Ã‚  Helmets drastically reduce the tremendous number of deaths caused by head injuries as well as reducing the severity of any ...

Enculturation

Enculturation is the process where the culture that is currently established teaches an individual the accepted norms and values of the culture or society in which the individual lives. The individual can become an accepted member and fulfill the needed functions and roles of the group. Most importantly the individual knows and establishes a context of boundaries and accepted behavior that dictates what is acceptable and not acceptable within the framework of that society. It teaches the individual their role within society as well as what is accepted behavior within that society and lifestyle† Enculturation can be conscious or unconscious, therefore can support both the Marxist and the hegemonic arguments. There are three ways a person learns a culture. Direct teaching of a culture is done, this is what happens when you don't pay attention, mostly by the parents , when a person is told to do something because it is right and to not do something because it is bad. For example, when children ask for something, they are constantly asked â€Å"What do you say? † and the child is expected to remember to say â€Å"please. The second conscious way a person learns a culture is to watch others around them and to emulate their behavior. An example would be using different slang with different cliques in school. Enculturation also happens unconsciously, through events and behaviors that prevail in their culture. All three kinds of culturation happen simultaneously and all the time. Enculturation helps mold a person into an acceptable member of society. Culture influences everything that a person does, whether they are aware of it or not. Enculturation is a lifelong process that helps unify people. Even as a culture changes, core beliefs, values, worldviews, and child-rearing practices stay the same. How many times has a parent said â€Å"If all your friends jumped off a bridge, would you? † when their child wanted to fit in with the crowd? Both are playing roles in the enculturation. The child wants to be included in the subculture of their peers, and the parent wants to instill individualism in the child, through direct teaching. Not only does one become encultured, but also makes someone else encultured. Enculturation is sometimes referred to as acculturation, a word which recently has been used to more distinctively refer only to exchanges of cultural features with foreigncultures. Note that this is a recent development, as acculturation in some literatures has the same meaning as enculturation. Rilloraza, Lorna M. Tm09205 Enculturation is the process by which a person learns the requirements of the culture by which he or she is surrounded, and acquires values and behaviors that are appropriate or necessary in that culture. As part of this process, the influences which limit, direct, or shape the individual (whether deliberately or not) include parents, other adults, and peers. If successful, enculturation results in competence in the language, values and rituals of the culture. The process of enculturation is related to socialization. In some academic fields, socialization refers to the deliberate shaping of the individual, in others; the word may be used to cover both deliberate and informal enculturation. Enculturation can be conscious or unconscious; therefore can support both the Marxist and the hegemonic arguments. There are three ways a person learns a culture. Direct teaching of a culture is done, this is what happens when you don't pay attention, mostly by the parents , when a person is told to do something because it is right and to not do something because it is bad. For example, when children ask for something, they are constantly asked â€Å"What do you say? † and the child is expected to remember to say â€Å"please. † The second conscious way a person learns a culture is to watch others around them and to emulate their behavior. An example would be using different slang with different cliques in school. Enculturation also happens unconsciously, through events and behaviors that prevail in their culture. All three kinds of culturation happen simultaneously and all the time. Enculturation helps mold a person into an acceptable member of society. Culture influences everything that a person does, whether they are aware of it or not. Enculturation is a lifelong process that helps unify people. Even as a culture changes, core beliefs, values, worldviews, and child-rearing practices stay the same. How many times has a parent said â€Å"If all your friends jumped off a bridge, would you? when their child wanted to fit in with the crowd? Both are playing roles in the enculturation. The child wants to be included in the subculture of their peers, and the parent wants to instill individualism in the child, through direct teaching. Not only does one become encultured, but also makes someone else encultured. Enculturation is sometimes referred to as acculturation, a word which recently has been used to more distinctively refer only to exchanges of cultural features with foreign cultures. Note that this is a recent development, as acculturation in some literatures has the same meaning as enculturation.